Blogs & Comment

Activision hires The Replacer to live your life while you play Call of Duty


According to the Entertainment Software Association, the average gamer is a 30-year-old guy who’s been hitting joysticks and pushing buttons for at least 12 years. Now we all know that by the age of 30, life has hoisted upon us a great many more responsibilities beyond the few we had—homework, eat vegetables—back when nine hours of Nintendo was a perfectly normal way to spend a day.

For the release of Call of Duty: Black Ops 2 – Revolution, Activision offers a solution: The Replacer. Peter Stormare, a face any Big Lebowski or Fargo fans know and love, plays a black-suited surrogate who will fill in wherever your life needs you—jobs, lady friends, what not—so you can focus on “your responsibility to kick ass” with the new Call of Duty release.

Just when you think MDC Partners’ agency 72andSunny can’t bring any more funny to their Call of Duty work, they go and do something like this. Even if playing war on TV with your friends isn’t your cup of tea, it’s still worth seeing the stone-faced tough guy who likely spawned many a woodchipper-phobia sit thru a mind-numbing blind date and visit to Nana. Well, that and you can now play as a freakin’ zombie.